Loveawake has a tongue-in-cheek approach to romance. You can enjoy not only the probable fulfilment of your quest for that special someone but also a wide variety of other features. It seems that even before cupid's arrow hits the bullseye, the Highland users can spend time enjoying browsing through the pages. Not only are members able to flirt with other members, they can also take some fun personality tests while waiting for a response. Browsing UK profiles is no chore, either. When you visit a profile, you get to know how 'matched' you are to a person as a friend/romantic partner or even as an enemy. There are also little cutesy icons that represent the profile owner's personality.

Loveawake offers its members an in-depth test to figure out compatibility and attraction when matching singles. Of course, this all takes time, but the benefits stretch much further than just finding Highland matches. You're actually being taken on a voyage of self-discovery, where you'll find out things about yourself and what you want from a partner and from life in general. You may come to understand why previous relationships haven't worked out, and why and how you've chosen poorly in the past. Such tools also save a lot of time just by being aware of how prospects have answered questions you can make decisions based on that information that may have otherwise taken many dates with the person to have come to light.