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You become friends with people, not with companies. You connect with people, not with companies. You connect with people in the company not with the logo or building it selfitself. However; you may want to follow or “like” a company so you can receive updates from them.
On social networks like Facebook and LinkedIn you have the option to create a special page or profile for your company. This makes it odd that people use their company details and logo to create a personal profile' on these networks.