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The purpose of the profile essay is to present the subject vividly to your readers. It should convey a particular attitude towards your subject- your interpretation of it. The profile essay is very much part expressive, part objective. It's objective in that you want to inform your readers about your subject. At the same time you are also conveying a kind of personal interpretation, a personal perspective; so in that sense, it's expressive. This kind of writing helps you practice the field research used across many disciplines: observing, interviewing, and note taking.