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The first writers on Earth were not actually writing – they were drawing pictures of the daily life. That was long before the actual writing started. Those days one did not have to be creative to “write” – a piece of chalk and a cave wall was more than enough. Luckily, we have evolved, and despite they write, the present Homo sapiens also try to deliver a unique, one-of-a-kind written message to the world. Believe it or not, creativity is very hard to achieve, and now you will find out why and what do with it.