Write with personal warmth as if you are talking directly to a real person (because you are).
Include your values and opinions in a positive way. Strong opinions will tell people a lot about you. Those that disagree may pass you by but those that agree with you may feel attracted to a kindred spirit. Be careful not to express those opinions in a way that makes you appear insensitive, disrespectful or intolerant. A know-it-all is no fun for anyone.
Don't try to be all things for all people. If you claim to like every type of music, sports, body types and personalities you may be stating that you have no distinguishing interests. Tell what makes you different, not the same as everyone else. You are not trying to attract everyone that reads your profile. You are trying to eliminate people that do not fit your needs.
Proof read, spell and grammar check your profile. Also have several friends review the finished profile. Write in complete sentences. Write complete words. Write “please” not “plz“. Sloppy writing makes a negative first impression like a dirty car. If you prefer a casual writing style make sure that it communicates clearly with warmth and lots of personality. Don't make the mistake of appearing sloppy, lazy or even ignorant.
Make claims that are credible. Don't say that you are smart or funny or athletic. Instead tell a good story to show how this is true.
Avoid meaningless cliches. Declaring that you like to “live life to the fullest” it is just too va
tejas3333